‘Salon Attitude. Every Day.’ is a global brand relaunch that aims to shake up category conventions, focusing on the confidence and attitude that a great hair day brings. John Frieda, the pioneering hair care brand by Japanese beauty manufacturer Kao, is back with a fresh, global relaunch and a powerful new brand platform, ‘Salon Attitude. Every […]
Global creative and media agency, Trouble Maker, has been appointed by John Frieda as creative partner for the iconic hair care brand, following a competitive pitch. As part of the brief, Trouble Maker will be working with John Frieda on a social first campaign, set to launch later this year. The appointment is effective immediately. Source: Trouble […]
New campaign encourages people to choose self-expression and individuality over superficial judgement. Coley Porter Bell delivers new immersive integrated campaign and design system.
Coley Porter Bell Unveils The John Frieda® Haircare ‘It’s for me’ Integrated Campaign