Purpose Disruptors partners with Iris and Elvis on new ‘Ecoffectiveness’ methodology
- New framework measures the greenhouse gas emissions driven by advertising and identifies ways to maximise the ‘Return on CO2e’ - Initiative led by Purpose Disruptors network members Ben Essen, Chief Strategy Officer at Iris and Caroline Davison, Managing Partner at ELVIS
Purpose Disruptors, the network of advertising insiders working together to reshape the industry to tackle climate change, has today revealed a new effectiveness metric, ‘Ecoffectiveness’, as it seeks to measure the greenhouse gas emissions driven by advertising. With many major brands committing to the key business metric of reducing greenhouse gas emissions to Net Zero, […]