Video entertainment adspend will achieve stability this year despite pandemic

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· Increased viewing, content and competition mean adspend by video entertainment brands will fall just 0.2% in 2020 · Video brands will spend 57% of their budgets on digital advertising in 2020 · Recovery in 2021 and 2022 will be hindered by falling revenues from free and pay-TV · Jon Stevens, Zenith UK Managing Director comments on how COVID-19 has affected video in the UK

Video entertainment adspend will achieve stability this year despite pandemic

Zenith forecasts video entertainment advertising will shrink by just 0.2% in 2020 across ten key markets this year* including the UK, according to its Business Intelligence – Video Entertainment report, published today. Video entertainment adspend will far outperform the ad market as a whole, which will drop by 8.7% across these same markets. The remarkable resilience of […]

Zenith UK continues to foster great talent with four management team promotions

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Zenith UK also announces new head of programmatic, Matthew Bushby

Zenith UK continues to foster great talent with four management team promotions

Today, Zenith UK chief executive Natalie Cummins has promoted Sannah Rogers and Jon Stevens both to Managing Director. Rogers will lead on agency operations and Stevens on client service.  Cummins also announces two additional promotions from within the agency.  Richard Kirk, who joined Zenith UK as Managing Partner (Strategy & Data) earlier this year, has been […]