Airline Joon folds due to ‘Millennial’ brand positioning, says VHR
![Airline Joon folds due to ‘Millennial’ brand positioning, says VHR Airline Joon folds due to ‘Millennial’ brand positioning, says VHR](https://marcommnews.com/wp-content/uploads/2019/01/Joon-Airlines-03-701x394.jpg)
Air France’s low-cost alternative Joon has collapsed due to lack of interest from its target market: millennials. Active for just over a year, Joon has been integrated into its parent company amid concerns it wasn’t viable for the long-term. Joon’s collapse comes in the wake of UK airline Flybe being absorbed by Connect Airways Group […]