esure appoints Karmarama to launch new brand strategy

esure appoints Karmarama to launch new brand strategy

As esure looks to develop a new group brand purpose, the insurance company has appointed Karmarama, part of Accenture Interactive to help position the esure Group as a leading force to redefine the role of insurance in our day-to-day lives.¬† Karmarama will be taking an insight-led approach. The strategy will use semiotics, netnography and ethnography, […]