‘DON’T SIT AND WATCH’ Campaign Launched By Juventus To Fight Violence Against Women
‘DON’T SIT AND WATCH’ Campaign Launched By Juventus To Fight Violence Against Women
Betfair and Leo Burnett showcase what it means to ‘Play Smart’ with global football superstars
Online gambling company Betfair and creative agency Leo Burnett London have launched an integrated campaign called ‘Betfair Play Smart’ targeted at new and existing customers and using world-renowned sports legends to show them how to ‘Play Smart’. Leo Burnett London were tasked to create a campaign that highlights Betfair’s position in the market as the […]
UEFA announce a hat-trick of signings for new YouTube channel
UEFA has recruited some of the biggest names in women’s football to form a dynamic content creator squad for its new-look, always-on Together #WePlayStrong YouTube channel. Swedish defender Petronella Ekroth, who moved to Italian giants Juventus this season, will become part of the channel’s team of vloggers, alongside UEFA Women’s Euro and UEFA Women’s Champions […]
Adidas will market its top football clubs under one umbrella strategy for the first time
Manchester United, Chelsea, Real Madrid and Juventus are global brands in their own right but wants their distinct football legacies to work as one for the first time to keep it ahead of Nike in the sport. The German sportswear business wants its club teams to be the difference in its neck-and-neck battle with its […]