The Innovation Group presents The Future 100: Trends and Change to Watch in 2019, their snapshot of the year ahead and the most compelling trends to keep on the radar. After a rollercoaster year of political, environmental and economic change, brands and consumers are taking a deep breath. Brands are assuming a more meaningful role in consumers’ […]
Marketers should wake up to cannabis culture, according to a new report from J. Walter Thompson’s Innovation Group which examines the ‘wellness-forward’ lifestyle, recreational and medicinal opportunities presented by the rise of the so-called ‘Cannabis Economy’. Sales of recreational marijuana have been legal in California, the largest US state economy in North America, since January […]
