New Identity Created in Partnership with Mrs&Mr Reflects WeightWatchers’ Integrated, Evidence-Based Approach to Weight Health Inspired by feedback from its members, WeightWatchers is introducing an updated brand identity that reflects the company’s evolution across its platform and within the broader health landscape. WeightWatchers partnered with Mrs&Mr—the creative, design, and branding agency—to create the new identity […]
In close partnership with creative agency Mrs&Mr, La Colombe is unveiling its new look alongside the debut of its new ready-to-drink line of Draft Latte, now in 11 fl oz cans and made with real milk and less sugar. Re-emphasizing the brand’s rich heritage while amplifying what it stands for, the delicious and frothy work […]
For a rebrand of dating service Plenty of Fish (POF), Mrs&Mr baited their creativity hook and hauled in a boatload of designs guaranteed to become buzz bait. The new wordmark is a visual anchor for all the client’s brand and visual communications. With the color palette, typography and bespoke illustration style, everything was designed to be friendly, […]
Creative company Mrs&Mr has rebranded all design elements for eyewear startup Pair to differentiate it from other trendy brands in the category. The design directive was to develop Pair’s brand positioning using a distinctive visual identity system imbued with an infectious sense of joy and optimism that comes from the ability to express one’s individuality through accessible yet […]