Key Retirement Group rebrands to Key Group, and unveils new brand in a bid to lead later-life lending sector

Key Retirement Group rebrands to Key Group, and unveils new brand in a bid to lead later-life lending sector

Key Retirement Group unveils its new brand and positioning, becoming Key Group. The new identity and strategy were developed in collaboration with Start Design and reflects and reinforces its refreshed growth ambitions and enhanced advice, lending, distribution, and training capabilities.  The move from Key Retirement Group to Key Group is backed by a new brand […]