Kia has unveiled a global brand campaign with Innocean Worldwide Europe which tells drivers to ‘stay human’. The campaign, which covers TV, print, digital and out of home, shows the world through the perspective of the car, and features technologies such as blind-spot detection and assisted parking. It will build on the brand’s ‘Power to […]
Car manufacturer Kia has engaged Microsoft Advertising’s new creative format ‘Storyboard’ for MSN to showcase its GT, Rio, Picanto and Sportage models. The campaign, which runs for 24 hours from July26, forms part of Kia’s wider focus on driving customers to become brand ambassadors. Also running on MSN mobile, the display ad expands upon a […]
