FIAT goes guerrilla to launch the FIAT Panda Cross

FIAT goes guerrilla to launch the FIAT Panda Cross

To launch the FIAT Panda Cross and communicate its dual-capabilities as a nimble city car with the capabilities of a proper off-road vehicle, FIAT embarked on an outdoor campaign using guerrilla formats to take its message directly into its target audience‚Äôs urban environment. The campaign was planned and bought by Maxus, with creative from krow […]