Recipe has been appointed lead creative agency for Kingsmill by Allied Bakeries. The agency will be working with Kingsmill on brand strategy across the portfolio leading to creation of TV, Print, OOH and Social campaigns for the brand range. Toby Evea, Business Director at Recipe said, “Kingsmill is one of Britain’s most shopped brands and a […]
Kingsmill launched a new brand platform which celebrates the families of the UK and the role its bread plays in everyday life, with the slogan ‘Loaf’s Good’. Following the news that sliced bread sales are rising for the first time in three years, Kingsmill’s new positioning celebrates contemporary British family life, and the simple pleasure […]
