Kodiak hires Mechanica to relaunch branding efforts
Kodiak, a footwear brand founded in 1910 in Canada that specializes in safety, lifestyle and cold weather footwear, announced that it has tapped Mechanica, a strategic and creative agency based in Newburyport, Massachusetts, to handle all branding efforts. Mechanica is tasked with developing the positioning of Kodiak through intelligence gathering and creative strategy to help […]