Multi-brand owner and leading dairy supplier Lactalis, has appointed Clarion Communications to carry out its foodservice marketing and communications following a competitive pitch process. Clarion’s B2B division, which includes clients Unilever, Jacobs Douwe Egberts and Kerrymaid, to name but a few, is growing with the addition of Lactalis. Next year, the programme will kick off […]
Zenith has won the global pitch for the consolidated media business of dairy products corporation Lactalis’. Zenith has been appointed Master Agency Partner, commanding 75% of Lactalis’ markets. The win sees Zenith retain all its existing markets in EMEA, APAC and LATAM and take on 11 new ones, including Canada, UK and USA. Lactalis is […]
Initials, the independent creative agency, launched a new integrated campaign for Lactalis brand ‘President’. Due to run for the next eight months, the activity centres around three new idents for the brand’s Come Dine With Me sponsorship, premiering on Channel 4. Wider campaign elements include digital out-of-home at key locations across the UK, alongside online […]