Immediate, home to trusted brands people love, today announces the launch of IX, a dedicated experiential agency designed to connect consumer facing brands with passionate audiences through live moments. Led by Director of Experiential, Rob Hunt, IX launches to meet the growing demand for authentic, real-world connection. IX offers a full-service ecosystem, distinguishing it from traditional experiential […]
New marketplace gives AI access to licensed, trusted commerce content while ensuring publishers are fairly compensated impact.com the company behind a global ecosystem of commerce partnerships connecting brands, publishers, and creators, today announced the launch of Geodesix, a new data marketplace that provides AI systems with licensed commerce content and a clear economic model for publisher compensation. […]
Dove, the number one female care brand in the deodorants category1, has unveiled its first collection of refillable anti-perspirants*. The launch represents an important milestone in the continued growth of refill formats, bringing consumers more choice and helping expand a segment that has been steadily building momentum. Dove will introduce its first refillable anti-perspirant with 72hr sweat […]
MNSTR establishes a London presence to deliver experience-led campaigns at scale, from day one. Leading creative agency MNSTR today announces the launch of its London office, marking a significant acceleration of the agency’s international expansion and its second international location. The move establishes MNSTR‘s immediate presence in the UK market, supported by Project Worldwide‘s scale, capabilities, and […]
Fabio Cannavaro highlights Kaká’s legendary side in campaign created by AlmapBBDO for new Malbec fragrance launch In a year marked by narratives about excellence, with the eyes of the world turning to football, O Boticário, a Brazilian cosmetics company, is launching a campaign around Malbec Black Legend: a new, limited-edition fragrance celebrating a new era […]
Anonymised, an AI data platform that helps publishers and advertisers understand, reach and measure incremental audiences for better marketing outcomes, today announced the launch of Audience Lift, a new product that transforms first-party data into intelligent, high-performance audiences across social and search platforms. The new data product enables advertisers to move beyond traditional action-based seed […]
Brainroot Launching As World’s First “Creativity In a Can” – Made by Creatives for Creatives Convicts, the creative agency that makes the right kind of trouble for the world’s biggest brands, has flipped the script with the ambitious launch of Brainroot, a functional sparkling water brand engineered to build brain health and boost mental clarity with […]
Guerilla campaign hopes to restore wonder of the night sky and more Bray & Co, the independent, full service creative agency, is breaking a mind-bending campaign to launch DarkSky One, a concept car unlike any vehicle ever seen. DarkSky International is the disruptive global nonprofit leading the fight against light pollution by championing a simple, transformative idea: protecting darkness protects […]
End-to-end optimisation toolkit enables platform users to curate inventory supply dynamically to better serve demand-side clients Advanced programmatic platform Limelight Inc. has launched the Adaptive Rules Centre (ARC) – a rules-based toolkit that enables users of Limelight’s white-label platform to customise and optimise ad performance through automation. In early tests, users have reported revenue increases […]
New customer portal delivers immediate funding, real-time insights and seamless integrations with major digital platforms to accelerate revenue access and performance Revving, the fintech platform reshaping the financial infrastructure of the digital economy, has launched RevHub – a first-of-its-kind customer portal designed to eliminate payment delays across the digital economy. Rebuilt from the ground up […]