The Career Playbook for a New Era Amidst our new era of economic uncertainty, AI disruption, and a rapidly shifting job market, renowned media executive, author and creator Kudzi Chikumbu announces the launch of his new podcast to meet the moment: Not Just One Thing – The Career Podcast for the Moment. Premiering this week, the dynamic show will feature […]
Lucozade Alert is launching a special edition of its Mango Peachade Zero Sugar drink in collaboration with boxing legend Anthony Joshua. The launch campaign has been led by Lucozade’s UK social media agency We Are Social Sport, the sports division of global socially-led creative agency We Are Social. The work reimagines the boxing ring as […]
Collaborate Global, a fast-growing independent global experience agency, has announced the opening of Middle East headquarters in Riyadh, Saudi Arabia and international hub in Dubai, UAE. With over twenty years of international and local Middle East expertise, the Collaborate team offers the region a powerful blend of global quality, local knowledge. It has a strong […]
Pepsi debuts its newest integrated campaign ‘The Sweetest’, asking soda fans “What’s Sweeter” as it tests its new, zero sugar Strawberries ‘N’ Cream and Cream Soda flavours against the sweetest everyday items. Pepsi’s ‘The Sweetest’ campaign centres around an innovative new AI tool that can detect something’s sweetness factor. As a world’s first, Pepsi developed […]
Collaborating with local governments nationwide, Kirin Brewery launched the “Harekaze ACTION” initiative to protect cherry trees. This year, we are starting even more new efforts. From the photos of cherry trees you regularly take, you can learn about their health status and estimated age. The collected cherry tree data will be sent to local governments and will […]
Launch Completes 12-Month AI Transformation for Jellyfish, Reflected in Bold New ‘Move Faster, Smarter, Together’ Rebrand Agentic Solution for In-Housing Automates Media Research, Evaluation, Content Strategy and Activation, Delivering Cost Reduction & Performance Improvement Jellyfish, the leading global digital marketing company under The Brandtech Group, has unveiled a first-of-its-kind AI-driven in-housing media platform. Built on […]
From strategy to packaging to creation of the new website, TBA Outdoors, an outdoor leisure-oriented marketing firm, worked with ARL on the launch Adrenaline Research Labs (ARL), a new consumer brand of exploding targets designed for the novelty and adrenaline seeking recreational shooter, today announced its official launch with a new campaign and website created in […]
Suntory-owned drinks brand Lucozade has launched its latest Lucozade Sport drink, Ice Kick, in collaboration with football icon Jude Bellingham. The launch campaign has been led by Lucozade’s UK social media agency We Are Social Sport, the sports division of socially-led creative agency We Are Social. View this post on Instagram A post shared by […]
Legends Soccer Group, the global leader in live broadcast and stadium-based international legends football events, is set to further merge the worlds of football and entertainment with a series of exciting new ventures. With a 20-year legacy of hosting iconic events and exhibition games with footballing superstars and celebrities, Legends has announced the launch of […]
ShowHeroes, a global leader in digital video and connected TV (CTV) solutions, today announces the launch of Custom Audio Ads for CTV, a groundbreaking AI-powered product that enhances CTV advertising by personalising messages based on key contextual factors. This latest addition to the ShowHeroes portfolio is powered by a strategic integration with AudioStack—an end-to-end, AI-driven audio production […]