Over a fifth of UK consumers feel brands are failing to live up to expectation when it comes to online experiences
And 46% of consumers are now less forgiving of poor digital experiences since the pandemic
New research by Wunderman Thompson marketing technology consultancy, Cognifide, reveals the common pain points for consumers when it comes to digital experiences, with slow websites (37%) cited as the biggest frustration when dealing with brands online, and over a fifth of consumers (23%) stating that brands are failing to live up to expectations. Consumer frustrations Hard […]