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Home»Posts tagged with»Leo Burnett Change

Heartbreaking Campaign Uses ‘Skip Ad’ Button To Show Plight Of Ex-Convicts

By newsroom on October 22, 2013   Advertising, Latest, Marketing  

Heartbreaking Campaign Uses ‘Skip Ad’ Button To Show Plight Of Ex-Convicts

Developed by Leo Burnett Change, this heartbreaking video makes good use of the skip ad button—commonly seen on YouTube these days—to illustrate the plight that ex-convicts face. The video starts off with an ex-convict persuading a prospective employer to hire him, but once he reveals that he spent some time in prison, the “skip ad” […]

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