Debut work from Leo UK, with media by Bicycle, marks MOJU’s biggest brand-building campaign yet MOJU, the UK’s pioneering and leading functional shot brand¹, has unveiled its new creative platform, ‘Bring on the Boom’, via the launch of its largest-ever ATL campaign. Developed in partnership with Leo UK and Bicycle, the platform goes live on 20 […]
Leo UK has strengthened its creative department with a wave of new talent, reflecting the agency’s ambition to create populist work that gets people talking, invites participation and moves seamlessly between channels. Drawing on diverse experience spanning agencies, in-house and sponsorship, the latest hires bring fresh skillsets to the agency. Matt Jones and Abi Stephenson […]
The work launched this week (Sept 2), across TV/streaming, digital, social posts, influencer social content and out-of-home, with additional extensions into audio and commerce spaces. The campaign achieved some of the highest testing scores the research company has seen and notably doesn’t rely on celebrity talent – instead letting the creative idea stand on its […]
Leo Burnett UK has appointed Lilli English as its new Chief Strategy Officer In her role, English will lead the agency’s award-winning strategy department, shaping planning across the client portfolio and working closely with CEO Carly Avener and Chief Creative Officer Mark Elwood to drive new business and fuel agency growth. She will report directly to Avener. Bringing […]
McDonald’s and Leo Burnett have unveiled Only at McDonald’s, a bold new brand platform that celebrates the unique fan truths surrounding their most iconic menu items. Rooted in the relatable experiences that connect McDonald’s fans across the globe, the platform highlights the distinctive ways people enjoy the brand. Spanning TV, social, radio, press and OOH, Only at […]
McDonald’s, in partnership with Leo Burnett, is lighting up the festive season with its Christmas offering, The Gift of McDonald’s. Part of the well-loved Fancy a McDonald’s? brand platform, the fully integrated campaign celebrates those moments when, sometimes, we all need a break from the Christmas chaos, at McDonald’s. The campaign leads with a 60” film, which […]
Fully integrated marketing campaign tease + launch created genuine confusion, conversation and elation After weeks of fanning the flames of speculation and teasing the nation, McDonald’s is officially confirming what fans have been eagerly hoping for - the McRib is back and available for a limited time from tomorrow. Fans have been debating its comeback, and […]
Leo Burnett UK has strengthened its senior strategy team, led by Chief Strategy Officer (CSO) Josh Bullmore and Deputy CSO Tom Sussman, with the appointment of two new Planning Directors, Ipeknaz Erel and Rebecca Priest. Erel, an industry rising star and diversity champion named on the IPA iList 2024 shortlist joins from McCann London and […]
McDonald’s and Leo Burnett UK have collaborated with 16-24 year-olds to create a campaign that celebrates the brand’s authentic role in British youth culture. It showcases the unique way young adults have naturally taken ownership of the brand and celebrates the many ways they have made an invite to McDonald’s all their own. As well […]
McDonald’s Philippines has launched ‘Ride the Arches’, a pedal-powered movement that turns McDonald’s restaurants into cycling refueling stations. The movement began after McDonald’s noticed that more and more of its 700+ stores in the Philippines were becoming the stopover of choice for cyclists, and began to invest in Bike & Dine infrastructure in 2021 – […]