The internet has long been divided: should you use butter or mayonnaise to achieve the perfect grilled cheese crust? Now Tillamook is ending the debate once and for all with an innovative product launch that I thought would be of interest.
Launching today on National Sandwich Day (November 3) and available for purchase on November 6, the award-winning Pacific Northwest dairy brand is introducing “Butternaise” – a limited-edition, first-of-its-kind spread that combines the best of both condiments to create the ultimate grilled cheese experience.
The product was developed by Tillamook’s in-house chef as his secret weapon for achieving the perfect golden crust.
- Butternaise is an artful blend of Tillamook’s award-winning Extra Creamy Salted Butter, newly released KEWPIE Organic Mayonnaise and zesty spices.
- A limited quantity of Butternaise will be produced and available for purchase at www.tillamookbutternaise.com.
- The launch follows Grilled Cheese Fest, a celebration Tillamook hosted in Los Angeles that brought together Tillamook experts and a lineup of incredible chefs and creators to share their passion for everyone’s favorite sandwich: the grilled cheese.
Dean Paradise, Executive Creative Director at Leo Chicago, explains: “The butter versus mayo debate has been raging online for years. Rather than pick a side, we found a way to give people the best of both worlds while showcasing Tillamook’s innovation in the dairy space.”
Jinny Lam, VP Marketing at Tillamook, adds: “Our chef’s Butternaise recipe has been our secret weapon for years – it creates that perfect golden crust that makes all the difference. We’re excited to share this innovation with cheese lovers everywhere and give them the exact tool they need to achieve grilled cheese greatness.”
Credits:
Tillamook (Client)
- Jinny Lam, VP of Marketing
- Austin Blythe, Sr. Marketing Manager, Brand Engagement
- Mel Meier, Sr. Marketing Manager, Paid Media and Digital
- Taylor Johnson, Marketing Manager, Campaign & Content
- Bre LaLiberte, Marketing Manager, Communications and Strategy
- Alex Disney, Marketing Manager, Social Media
- Emma Anderson, Marketing Lead, Influencer & PR
- Josh Archibald, Executive Chef of Culinary Development
- Jill Allen, Director of Product Excellence
- Steve Marko, Sr. Director, Research & Development
- Justin Laabs, Sr. Product Development Manager
- Eric Secher, Manager, Direct Commerce Marketing
Creative Agency – Leo Chicago
- Dean Paradise, Executive Creative Director
- Sarah Block, EVP Creative Director
- Jeff Candido, SVP Group Creative Director
- Diego Benitez, Senior Art Director
- Sam Cescau – Chief Strategy Officer
- Katelyn Saks – VP, Strategy Director
- Sean Logan – Associate Director, Strategy
- Liam Doherty – EVP, Account Director
- Sarah Kaminsky – SVP, Account Director
- Rachel Lui – Account Director
- Alivia Klinghofer – Assistant Account Executive
- Will St. Clair – SVP, Executive Producer
- Tyler Jones – Producer
PR Agency – Allison Worldwide
- Tasso Annos, Community Manager
- Sergio Benitez, Assistant Account Executive
- Monica Finch, Executive Vice President
- Tyler Grahame, Senior Account Executive
- Brooke Holloway, Account Manager
- Nicole Kelly, Media Coordinator
- Taylor Key, Account Manager
- Andrea Molina, Senior Account Executive
- Hannah Montpas, Executive Vice President, Food & Beverage
- Kara New, Account Manager
- Katie Rodewald, Account Executive
- Lisa Rosenberg, Global President, Consumer Brands
- Kelsee Sailsbery, Account Manager
- Sam Serafin, Account Executive
- Allix Snyder, Senior Vice President
- Brittany Spell, Senior Account Executive
- Jensen Strandberg, Account Director
- Claudia Vargas, Senior Vice President, Client Service Operations, MIT
- Annie Wagner, Senior Account Executive
- Tara Woodall, Vice President
Media Agency – Assembly
Source: Leo Chicago
Tillamook Settles the Great Grilled Cheese Debate with Limited-Edition “Butternaise” Product Launch added by newsroom on
View all posts by newsroom →
You must be logged in to post a comment Login