New Lexington Hill Pre-Batch Cocktails Launches in Australia with WhatCameNext_ Design
![New Lexington Hill Pre-Batch Cocktails Launches in Australia with WhatCameNext_ Design New Lexington Hill Pre-Batch Cocktails Launches in Australia with WhatCameNext_ Design](https://marcommnews.com/wp-content/uploads/2019/03/LexingtonHillPBottles_Lid-701x394.jpg)
The big question from InBev/Carlton & United Breweries team to WhatCameNext_ was ‘how can we create a brand that makes pre-mixed batch cocktails desirable and relevant for the Australian market?’ Serving cocktails on draught was such a step away from traditional cocktail culture and the expected bar ritual so the challenge was how to keep […]