Lipton Hard Iced Tea’s ‘Tailgate Anything’ Platform Kicks Off With V.I.PEE Brand Experience

By on    Advertising, Latest, Marketing  

 Lipton Hard Iced Tea’s ‘Tailgate Anything’ Platform Kicks Off With V.I.PEE Brand Experience

Created by Founders Agency, the luxe porta-potty activation brought the party to the Buffalo Bills Tailgate Tailgates are synonymous with beer, but beer’s carbonation leads to one of football’s least glamorous traditions: long lines for porta-potties. This past weekend, Lipton Hard Iced Tea turned that universal pain point into an opportunity with V.I.PEE—the clean, no-line, […]

Lipton Hard Iced Tea Taps Into Intergenerational Party Culture With “Don’t Retire the Party” Campaign for National Iced Tea Day

By on    Advertising, Latest, Marketing  

Lipton Hard Iced Tea Taps Into Intergenerational Party Culture With “Don’t Retire the Party” Campaign for National Iced Tea Day

Boomer influencers Retirement House and millennial creator Cruz Corral unite for the love of the party In an age of generational side eye, Lipton Hard Iced Tea is cracking open a cold one and calling a truce. To celebrate National Iced Tea Day (June 10), the brand is launching “Don’t Retire the Party”—a bold, flavor-forward […]