Pepsi Lipton International is launching ‘Tea Changes Everything’, an uplifting global brand platform for Lipton Ice Tea, created with long-term partners adam&eveDDB. As part of the new ‘Tea Changes Everything’ platform, Lipton is investing in its biggest global brand campaign in more than a decade, and part of a wider global brand repositioning, which is […]
Ignis has been appointed by Britvic to develop an activation campaign for Lipton Ice Tea this Summer. The ‘Grab Some Sunshine’ campaign will include Festival activations, product sampling and a nationwide shopper marketing push. As part of the initiative, Lipton has partnered with Festival organiser Superstruct to activate at their Truck, Kendal Calling and Victorious […]
