Ignis Grabs Some Lipton Ice Tea Sunshine this Summer

Ignis has been appointed by Britvic to develop an activation campaign for Lipton Ice Tea this Summer. The ‘Grab Some Sunshine’ campaign will include Festival activations, product sampling and a nationwide shopper marketing push.

As part of the initiative, Lipton has partnered with Festival organiser Superstruct to activate at their Truck, Kendal Calling and Victorious events across Summer 2024.

Lipton Brand Manager, Rachel Ferreira, said “We are delighted to be working with Ignis to help us deliver the brand into spaces where our audience are enjoying the British Sunshine and its vibrant music scene.”

Ignis Executive Creative Director, Nick Peters, said “Lipton Ice Tea is the ideal partner for Summer events up and down the country, and we are excited to introduce it to music fans at some of this year’s most vibrant festivals.”

For more information, please contact Andy Hinsliff on andy@ignis.co.uk or 07794 367658.

Source: Ignis

  Agency, Appointment, Britvic, ignis, Lipton, Lipton Ice Tea, Marketing