Lucky Generals wins Little Moons account

Lucky Generals wins Little Moons account

Little Moons, the mochi ice cream company, has appointed Lucky Generals to its agency roster as it looks to build on its already rapid growth across Europe.  It picked up the account after the chemistry stage, which included two other agencies.  Lucky Generals will be briefed with creating Little Moons’ entire brand platform, which will […]

Pearlfisher transforms an exotic speciality into a universal pleasure 

Pearlfisher transforms an exotic speciality into a universal pleasure 

Pearlfisher London creates new brand identity and packaging for Little Moons – artisan producers of premium gelato mochi ice-cream. As the UK’s foodie culture grows, consumers are increasingly looking to exotic flavours for newness, excitement and intrigue. With the history of a family baking business specialising in mochi-making – a traditional Japanese rice dough ball […]