Pandora unveils first dynamic OOH campaign to launch new Regal Tales and Grains of Life collections

By on    Advertising, Latest, Marketing  

Pandora unveils first dynamic OOH campaign to launch new Regal Tales and Grains of Life collections

Pandora, the international jewellery manufacturer and retailer, has launched its first ever dynamic OOH campaign for its new Regal Tales and Grains of Life ranges, using directional maps and distance information to direct customers into their nearest store. Devised by out of home and location marketing specialists Posterscope with Carat, the UK-wide campaign has been […]

Mondelēz International Dispenses Oreos from Interactive OOH Game in ‘The Great Oreo Cookie Quest’

By on    Advertising, Latest, Marketing, Media  

Mondelēz International Dispenses Oreos from Interactive OOH Game in ‘The Great Oreo Cookie Quest’

Oreo, the Mondelēz International-owned biscuit brand, has launched an out-of-home (OOH) campaign across London to drive purchase and participation in its 2018 Great Oreo Cookie Quest promotion. The focal point of the OOH campaign is a specially built, interactive digital poster within a fully wrapped bus shelter on London’s busy New Oxford Street. It offers passers-by […]