Global brands are winning the battle for consumers’ hearts and minds, according to Nielsen
![Global brands are winning the battle for consumers’ hearts and minds, according to Nielsen Global brands are winning the battle for consumers’ hearts and minds, according to Nielsen](https://marcommnews.com/wp-content/uploads/2017/11/1492679373_PtYK44_B1-701x379.jpg)
Consumers around the world are displaying a growing preference for global brands rather than locally manufactured products, according to a new study by performance management company Nielsen. The annual Nielsen Global Brand-Origin Report highlights consumers’ preference for and sentiment toward products manufactured by local manufacturers versus large global/multinational brands across 34 categories. While the survey […]