Lucozade has partnered with socially-led creative agency We Are Social to energise runners at London Marathon’s notorious Mile 23. Focusing on the psychological and physical turning point runners face at Mile 23, Lucozade set out to provide the mental encouragement and physical fuel needed to break through. The motivation mission started pre-race at the Marathon Expo, […]
Marking its second year sponsoring the Virgin Money London Marathon, global athletic leader New Balance is bringing an unexpected energy boost to runners during this year’s race, just as they need it most; the dreaded Mile 24. The Blackfriars section of the Virgin Money London Marathon course is notorious among runners, due to its long […]
A few weeks ago, I ran the London Marathon. I still can’t quite believe I did it – especially considering beforehand, the odds felt a little stacked against me. After sustaining a knee injury in February, I’d been restricted to the gym and had only braved the treadmill for a few weeks before the race. […]
True to the spirit of the Virgin Money London Marathon, London Pride is all about great character, doing things the right way, and taking pride in epic endeavours. Over the weeks leading up to 2018’s big event, the London Marathon’s official beer sponsor, London Pride, will be sharing examples of runners who aren’t quite up […]
Creative agency RPM announces new client win with New Balance in line with their sponsorship of the Virgin Money London Marathon as the official clothing and footwear partner. On the 19th October, RPM co-produced the launch event at Village Underground, East London, to announce New Balance’s partnership and to launch the New Balance London Marathon […]