Today (26 September) marks a new era for The London Standard as it repositions as a premium weekly publication, celebrated by a powerful out of home campaign across the capital. The launch campaign will feature over seven hundred roadside and digital screens strategically positioned in iconic London locations, including over 30 of JCDecaux’s iconic roadside […]
Gymbox, the London gym group shaking up the workout world, has partnered with independent creative agency Pablo to create an OOH activation challenge that encourages Londoners to work out. Pablo was tasked with bringing to life the gym’s philosophy of ‘Anything Goes’ – a belief that working out should be as fun as going out. In this […]
The event aims to bring together some of the finest minds in advertising to tackle the industry’s biggest ongoing challenges The Advertising: Who Cares? movement has announced details of its launch event, to be held at the Royal Society of Arts in London on 12 September, starting at 2pm. The event seeks to offer solutions […]
The creative collaboration aims to drive visitors to the museum by inviting artists and designers to breathe new life into the forgotten umbrellas of London As part of the installation, the museum and agency also partnered with sound artist and designer Yuri Suzuki and design and research studio Very Very Far Away, to present Yōkai […]
Last Friday, England’s Men’s National Football team manager Gareth Southgate announced the squad he’ll be taking to Germany for the European Championship. Jack Grealish and James Maddison were notably missing from the team, both some of England’s most well-known players. They’re both also well-known for their holidays in Ibiza together. So while they might not be […]
iPX24 returns bigger and better in New York City for a two-day event, with added London and Sydney locations impact.com, the world’s leading partnership management platform, announced today its flagship Partnerships Experience event (iPX), June 17-18 at Pier Sixty, Chelsea Piers in NYC, New York, featuring brands such as The Home Depot, TikTok, Hello Sunshine, […]
franklyfluent’s guerilla campaign brings to life what happens when translation goes wrong Creative translation agency franklyfluent has launched ‘Hard to Make, Easy to Break’, an outdoor guerilla and digital campaign showcasing how important creativity and craft are when it comes to brand translation. This week, mobile billboards have been strategically placed across London sporting deliberately […]
Budweiser, part of AB InBev, has joined forces with legendary artist Sir Peter Blake, the godfather of British Pop Art to launch an exclusive limited-edition can which doubles as a collectable piece of Pop Art. Giving people the chance to own a piece of timeless art, the collaboration between the iconic American beer brand and […]
Intuition by Wilkinson Sword, Recipe and VCCP Media launch campaign to spotlight the Intuition 2-in-1 razor with a 3D special-build out of home site at Westfield London. The outdoor ad depicts a 3D razorhead bursting out from the billboard. The special build creatively demonstrates the use of Intuition 2-in-1 razor which has a built-in shaving […]
Driven by a group of young Londoners, the in-housing specialist agency OLIVER has co-created a pan-London OOH campaign – supported by JCDecaux Community Channel – to ensure younger voters are aware of the need to bring voter ID when voting in the London Elections on 2 May 2024. Young Londoners identified the need for a […]