Clarion Helps The Shard’s Hidden Artists Light Up London

Clarion has switched on the festive season in style, delivering widespread national and London coverage for The Shard’s heartwarming 2025 Christmas light display – a spectacular light show designed entirely by 12 members of its own staff.

From housekeepers and security managers to accountants and graphic designers, the amateur artists – led by self-taught impressionist and housekeeper Gustavo Zuluaga Villegas – have transformed the top 20 storeys of the UK’s tallest building into a 60-minute continuous light show featuring reindeer, starry skies and the word ‘London’.

Running nightly from 4pm – midnight (and 5:30am – 7:30am for early commuters) until New Year’s Eve, the display has captured the capital’s imagination.

Clarion’s targeted media campaign spotlighted the human-interest angle of The Shard empowering its own diverse workforce, securing prominent broadcast and print features across London titles and national outlets – topped off with a BBC lunchtime feature and a live evening news slot.

A Christmas cracker for our team – and the perfect excuse for a slightly longer commute past London Bridge this December!