loyalkaspar creates street art installation and vibrant TV spot for US Open

loyalkaspar creates street art installation and vibrant TV spot for US Open

Creative branding agency loyalkaspar has produced an installation of five colourful murals in New York City for ESPN’s US Open, with each mural depicting a participating athlete – Serena Williams, Roger Federer, and Naomi Osaka among them. The installation was used as the basis for a public event in the Dumbo neighbourhood of Brooklyn, resulting in an anthem […]

loyalkaspar redesigns entertainment marketing association Promax brand for the future

loyalkaspar redesigns entertainment marketing association Promax brand for the future

Since 1956, Promax has been connecting entertainment marketing professionals across the globe. But as the industry has shifted from linear to digital in recent years, the company recognized an opportunity to expand its community of marketing executives beyond the confines of traditional TV. This year, Promax launched an updated brand identity and architecture to take […]