A new era for private banking: FutureBrand refresh Coutts’ brand positioning and visual identity
Bold and vibrant new branding inspired by the Coutts family heritage stands it apart from competitors and attracts a new generation of clients
Today FutureBrand announce details of their award-winning collaboration with Coutts: refreshing the private bank’s positioning and visual identity to make the brand more accessible and relevant for a new generation of clients. Julien Humbrecht, Account Director from FutureBrand commented“Coutts has a unique and rich history that clients value, but its visual brand identity felt outdated […]