Visa adds first hotel wifi sponsorship to OOH campaign targeting Chinese tourists

Visa adds first hotel wifi sponsorship to OOH campaign targeting Chinese tourists

PSI, Posterscope‚Äôs international division, has signed its first hotel wifi sponsorship deal, for Visa China, as part of a wider out-of-home (OOH) campaign promoting its China Merchants Bank card to Chinese tourists as they arrive, travel to and stay in London. The sponsorship, delivered in partnership with Luxia Global and Starcom UK, incorporates sponsorship of […]