New content series peeks inside the backseat with Henrik Lundqvist, Sai De Silva and other tastemakers shaping New York’s cultural landscape, reframing Lyft as an essential part of the luxury Black Car experience. Today, Lyft unveiled “The Art of Arrival,” a new campaign for Lyft Black that reframes the luxury ride as an extension of personal style, cultural […]
Indie New York Agency Taps Influencers to Show Why Lyft Is the Best Way to Navigate the Challenges of New York and San Francisco SpecialGuest, the independent, fully integrated advertising agency, has launched an influencer-led campaign to show Gen Z and Millennials why Lyft, which also offers Citi Bike rentals in app, is the obvious first choice for […]
NCOA partners with Lyft to make free rides available to caregivers of homebound older adults
The National Council on Aging (NCOA) is partnering with Lyft to meet the critical transportation needs of caregivers who are supporting homebound older adults during the COVID-19 outbreak. Lyft is piloting the project with NCOA member senior centers AgeOptions, Oak Park, IL; Brookline Senior Multi-Service Center and Transportation Resources, Planning & Partnership for Seniors (TRIPPS), […]
MarComm’s Magnificence is a series where we highlight Magnificent individuals from the Marketing, Design, Advertising and Communications industries. In this magnificence list, we are spotlighting those individuals who provide the business to the creative industry, while protecting their brand’s image and interests. We look at the Chief Marketing Officers (CMO’s). So without further ado, here are our […]