Dutch vegetables brand HAK introduces ‘intelligent plate’ designed to help children eat more vegetables

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The Helping Plate was developed with DDB Unlimited and is based on scientific insights

Dutch vegetables brand HAK introduces ‘intelligent plate’ designed to help children eat more vegetables

Many parents face a daily problem: their children don’t eat enough vegetables. HAK,one of the largest vegetable brands in Northern Europe, is on a mission to solve this problem, and has introduced The Helping Plate: a plate that helps children to eat more veggies – without knowing it. The Leading Dutch University of Wageningen (WUR)developed scientific insights […]

New creative leads boost data-driven creative at DDB Unlimited

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New creative leads boost data-driven creative at DDB Unlimited

On 1 May, Maarten Vrouwes and Friso Ludenhoff will start as executive creative directors at DDB Unlimited. The locally and internationally award-winning team will take the place of Joris Kuijpers, who, after 16 years at the company, will launch his own agency. “The agency needs a breath of new, fresh energy,” says Kuijpers, who is […]