Creative agency Majority is showing a more selfish side to Santa to tout the deliciousness of Mondelēz International’s Swedish Fish candy in a new holiday campaign. The work will run online throughout North America until New Year’s. The agency won the Swedish Fish project earlier this year. 50-second, :15 and :06 spots will run on YouTube, Facebook, TikTok, and Instagram. In […]
The Atlanta advertising vet continues to lead the agency’s industry-disrupting culture in a new role Creative agency Majority has promoted founding partner Asmirh Davis to the role of president—with her new role taking effect immediately. Since the launch of Majority in 2021, Davis has served in the role of chief strategy officer. Combining her passion […]
Creative agency Majority has made two hires—Dee-Dee Riley-Dunn and Christina Tuck. Dee-Dee Riley-Dunn was hired as senior director of People Operations. The newly created role at Majority will focus on recruiting talent across the agency, improving ways of working and improving collaboration while fostering a mentorship culture. As a strategic action-oriented problem solver, resource manager […]
Match Group’s Chispa, the leading dating platform for US Latines with nearly 9MM downloads, in collaboration with creative agency Majority, is introducing its first-ever brand campaign, ‘Fluent in Amor.’An ode to love in the age of biculturalism, the campaign serves as an intimate window into the distinctly beautiful world of modern Latine dating. By showcasing the 200% […]
Creative agency Majority develops first campaign for J-Harden Wines while poking fun at the pretentiousness of the wine industry Last year, NBA superstar James Harden launched J-Harden Wines in partnership with Accolade Wines to make quality wine more accessible to all consumers. Now, the brand introduces its first-ever campaign: “Work Hard, Play Harden.” The campaign […]
Diverse talent unites to showcase representation and authentic connection General Motors unveils a new marketing campaign spotlighting the brand’s sponsorship of the Southwestern Athletic Conference (SWAC) and commitment to Historically Black Colleges and Universities (HBCUs) through an intentional, authentic, and culturally relevant storyline. “We understand that representation matters as we strive to be the most […]
Emmy-nominated director and producer Senain Kheshgi has teamed up with advertising industry veteran and executive producer Jonathon Ker to launch Los Angeles-based MAJORITY, a new production company with an all-women roster of established and ascending directors. The company, which is backed by M&C Saatchi, will operate as its own agency-agnostic entity, with the ability to […]