Expression is the Future! AXE Global Redesign by PB Creative

PB Creative has successfully moved the brand to a more vibrant and expressive space as it continues to engage with its core GEN-Z audience

Expression is the Future! AXE Global Redesign by PB Creative

AXE is synonymous with young guys.  As the ever increasing pace at which expectation changes within the mindset of its loyal Gen-Z consumers, the brand continues to advance and evolve, striving to stay relevant, connected and most importantly front of mind. This latest development of AXE is built on solid foundations following a re-calibration of the […]