Serviceplan Transforms PENNY Store in Berlin into Vegas-style Wedding Chapel
Wedding Bells in Berlin’s Wedding district: On the memorable wedding date of 22/2/2022, 22 adventurous couples tied the knot in the aisles of German supermarket PENNY in ceremonies performed by an Elvis impersonator. For one day, Serviceplan Campaign transformed the store into a Las Vegas-style Wedding Chapel, generating huge media attention and successfully staging the wedding as the ultimate discount product: a fully immersive and affordable experience.
Serviceplan Transforms PENNY Store in Berlin into Vegas-style Wedding Chapel