Peru Unveils New ‘Peru, the Richest Country in the World’ Marketing Campaign at WTM 2017

By on    Latest, Marketing, Media  

Peru Unveils New ‘Peru, the Richest Country in the World’ Marketing Campaign at WTM 2017

Peru’s tourism body, PROMPERÚ, officially unveiled their new international marketing campaign – ‘Peru, the richest country in the world’ at World Travel Market, the UK’s most prominent tourism trade exhibition ‘Peru, the richest country in the world’ embraces a new concept for the term ‘wealth’, and reimagines what ‘being rich’ is really about. The campaign moves […]

Adidas Makes Gains Among Black Consumers, L’Oréal Lags

By on    Advertising, Latest, Marketing  

Adidas Makes Gains Among Black Consumers, L’Oréal Lags

Adidas, E*Trade, Geico and Land Rover are a few of the brands that have made the biggest gains in terms of positive awareness among black teenagers and adults during the last year, per NewMediaMetrics (NMM). NMM, which surveyed 3,400 African Americans ages 13 to 64 about brand-related “emotional attachment,” found that Land Rover was the […]