Customer agency LIDA, part of the M&C Saatchi Group, has promoted Associate Creative Director, Spencer White, to the role of Creative Director. White, who joined LIDA as Creative Group Head in 2012, has been responsible for the creative output of a number of LIDA’s flagship accounts over the years. He has picked up multiple awards […]
TMW Unlimited has been appointed by London North Eastern Railway (LNER), the train operating company that operates the East Coast Main Line franchise that runs from London to north-east England and Scotland, to develop its future loyalty proposition. The agency won the brief following a competitive pitch against undisclosed agencies and will be responsible for […]
COMPULSORY announced the latest addition to its curated roster: award-winning photographer and filmmaker Filmawi. The former agency creative joins the production company for UK representation in commercials, music videos and creative direction. A multidisciplinary artist, Filmawi is an accomplished photographer with a portfolio that boasts clients in both advertising and music. With his finger firmly on the pulse of urban artists, he has photographed key […]
After a competitive pitch process, Allianz Ireland has appointed In the Company of Huskies as their new strategic, creative and digital agency. Allianz is one of the world’s largest insurers and has a very significant footprint across the island of Ireland. With this appointment, Huskies will be responsible for further developing the Allianz brand. This is another big win for In the […]
Global branding experts, BrandOpus, have worked with Molson Coors to rebrand its Molson portfolio of beers, including Molson Canadian. The bold rebrand encompasses every aspect including a new iconic identity for Molson and a new brand strategy and architecture across one of Canada’s favourite portfolios of beers, including Molson Canadian, Molson Export, and Molson Dry. […]
WaterAid placed 800 children’s schoolbags on the famous steps of St Paul’s Cathedral today as a stark reminder of the number of young children’s lives lost every single day due to dirty water and poor sanitation. Each of the Cathedral’s 24 entrance steps represented one hour – and the 33 children younger than five who die every hour – a whole class that never even made it to school, all for the lack […]
Serviceplan Campaign X created an eye-catching print campaign for Sky, which ran in magazines, on billboards and Sky’s Facebook page. Titled ‘Miss the Start. Miss the Story’, the clever copywriting plays on the titles and typogrophy of iconic movies including Kill Bill, Goldfinger, Trainspotting and Braveheart. The reason for the campaign was that in Germany […]
An interactive billboard posed to answer Manchester’s most divisive questions has just been unveiled by The Social Chain Group, in support of the local charity, Centrepoint. Located on the Axis in Deansgate Castlefield, next to Beetham Tower, the digital billboard was created by the influential social media agency as a way to “gamify” the donation […]
For some, complaining isn’t easy – but Ombudsman Services has created a new industry-leading digital platform to ease the resolution process for disputes between consumers and businesses. It has also launched a new brand identity that reflects the future direction of the business and brand strategy. Defining the brand and what digital means for customers and […]
McDonald’s, has appointed Starcom, a Publicis Groupe agency, as its media partner in the market. The review for media planning and buying services took place between October and December 2018. In addition to Starcom, Publicis Groupe’s agency, Leo Burnett has been a creative partner of McDonald’s in Russia for the past 11 years. Vladimir Tkachev, […]