Facebook has revealed two new updates to it Mobile Apps Install Ads platform in order to make it easier for marketers and developers to create and tailor these types of ads. First introduced in October 2012, the changes will allow marketers and developers to reach the right people on the right devices. The update means […]
DVRs and delayed viewing have caused a conundrum for the advertising industry – with up to 80% of people who record shows fast forwarding through commercials, how do you get their attention? DDB Brussels has developed, what they call, a new form of advertising: the slowmercial, where the movement is relatively static, so that even […]
In Japan, a startup company has come up with an unconventional advertising idea—offering free ad-supported underwear to men who don’t mind turning their butts into ad spaces. If you want to receive free underwear with ads on them, simply register on the Free-Pants website—answer a few questions about your personal interests and the kind of […]
Marketo, the provider of a leading cloud-based marketing software platform, today announced the availability of its new social marketing application, featuring the industry’s tightest integration between social, email, mobile, and web channels. Built upon Marketo’s comprehensive marketing platform and unified customer database, this new application for the first time transforms social marketing from being an […]
Mr.Wolfdog, Old Spice’s recently appointed director of marketing, has stepped down after holding the position for only a week. Created by W+K Portland & Minivegas, the Wolfdog campaign has garnered over four million views on YouTube, with releases including a series of ‘how to achieve in life’ videos and providing love advice. The campaign also […]
SAINTNICKS, founded last year by Fraser Bradshaw, former managing director of McCann Erickson Bristol, has acquired South West design agency Duttons, effective from 1st March. SAINTNICKS now has over 20 staff and has moved into new central Bristol offices at Temple Quarter, next to Temple Meads train station in the heart of Bristol’s growing new […]
Carlsberg, one of the world's leading beer brands, has released its new online campaign, “Carlsberg puts friendship to the test”. The new online film has a twist to the tag line “That calls for a Carlsberg” through a real life, high drama set-up caught on hidden cameras.
Carlsberg puts friendship to the test by placing volunteers’ unsuspecting friends in the ultimate, dramatic and nerve-wracking situation. Receiving a call in the middle of the night by their best friend who finds himself in a sticky situation during a game of poker, they’re asked, “How far would they go for a friend?” Our chosen […]
ADFEST 2013’s Grand Jury President, Graham Fink, is presenting a Speaker Session that shares his personal experiences from working in Asia & London, celebrating the differences, the similarities, and the hilarities. ‘Connecting Cultures’ will be the last presentation at ADFEST 2013, wrapping up three days of illuminating, entertaining and provocative Speaker Sessions. “ADFEST is a […]
It is said that the simplest ideas are often the most effective. Marketing and Consumer Research business Come Round, seem to be proving that with their exciting new concept, which Marcomm News decide to investigate. “The company slogan sort of says it all – Parties to make the nation talking. That is what we do, […]
In partnership with D&AD, ADFEST is delighted to introduce the ADFEST+D&AD Academy, which takes place during ADFEST 2013 on 17th-19thMarch 2013. At the ADFEST+D&AD Academy, young creatives will have the rare opportunity to refine their creative problem-solving skills by participating in a series of ‘Inspiration Sessions’ presented by award-winning creative over two days. All delegates […]