Facebook will start using postcards sent by U.S. mail later in 2018 to verify the identities and location of people who want to purchase U.S. election-related advertising on its site, a senior company executive said on February 17. The postcard verification is Facebook’s latest effort to respond to criticism from lawmakers, security experts and election […]
Socially-led creative agency We Are Social has appointed Murray Gordon to the role of client partner, to support the continued growth and development of its client services team in the UK. Gordon joins We Are Social from AnalogFolk, where he was client partner, responsible for overseeing the agency’s BT and Booking.com accounts. Prior to this, […]
One of Europe’s leading real time intent targeting specialist, Nano Interactive, announces the appointment of Non-Executive Chairman, Alastair Gornall. Gornall is a highly experienced and successful business leader having worked with media, event and communications businesses in both the private and public sector. Since 2011, he has been a strategic advisor to the world’s leading […]
As Gunn Report, the Global index of creative excellence in advertising, publish the results of the newly launched Gunn 100, Serviceplan Group features in the Top 50 most creative agencies worldwide, and in the top 100 campaigns worldwide. Serviceplan Munich is ranked #25 and Serviceplan Seoul is ranked #47 in the Gunn 100 top 50 […]
Introduced to a general audience nearly a year ago, “Heart to Heart” platform serves as an inspiration for NEF\TBWA campaigns for Pernod Ricard’s brand ARARAT. The most recent one inspired a brand-new technology creating a unique customer experience. So, here’s the example of how advertisers collaborated with app developers to draw more attention to the […]
Britain’s much-loved charity, The Royal British Legion, has taken its first steps into augmented reality (AR) to bring to life powerful stories from the Battle of Passchendaele to connect with young audiences. Karl Turley, Geometry UK’s Business Director explains that by blending sharp human behaviour insight with popular technology, stories from a century ago are […]
The Board of Directors of Omnicom Group Inc. announced the appointment of Ronnie S. Hawkins as an Independent Director, effective immediately. Mr. Hawkins’ appointment increases the size of the Board of Directors to 14 members, 12 of whom are independent. He will be a member of the Finance Committee. “It is a pleasure to welcome […]
Following on from the success of 2017’s ‘You’re Forgetful When You’re Hungry’ Valentine’s Day campaign, Snickers and AMV BBDO have created another exciting experiential stunt for forgetful couples. Going one step further this time, Snickers came to the rescue of those who had forgotten to reserve a table for their loved one that evening. With […]
Over the past few days, you couldn’t have missed the news about SpaceX’s launch, sending a red TESLA roadster to float around the galaxy on a one-way trip to Mars. But what you might not know is that car brand ŠKODA has already made it to Mars. Nope, you’re not dreaming, a ŠKODA on […]
Award winning design house JHP, have been appointed by French developer Apsys to create a radical new store concept. ‘The Collection by Muse’, located in the newly opened Muse shopping centre in Metz, France, is the ultimate incubator store. Its flexible design and centralised POS system allow it to host brands on a temporary basis. Brands […]