Over the past few days, you couldn’t have missed the news about SpaceX’s launch, sending a red TESLA roadster to float around the galaxy on a one-way trip to Mars.
But what you might not know is that car brand ŠKODA has already made it to Mars. Nope, you’re not dreaming, a ŠKODA on Mars… A small town in the heart of France!
By choosing to play off the trending news, ŠKODA France, thanks to the help of its agency Rosapark, wanted to demonstrate its ability to be ultra reactive and its proficiency in sparking conversations.
A purposefully exaggerated, humorous approach in line with the brand’s strategy of showing their ability to surprise and be a game changer on the French market.
A vision reflected in their latest models, sleek new designs with the latest technology, like ŠKODA SUPERB SPORTLINE (in the film), ŠKODA KODIAQ and ŠKODA KAROQ.
Source: Little Black Book