UKTV’s premium entertainment channel W is using disruptive scare tactics to build anticipation for new reality TV show Celebrity Haunted Mansion. With the show filming in what is said to be one of the UK’s most haunted buildings, revealed on the day of transmission, the sense of fear will be palpable. To amplify anticipation for […]
Award winning brand design consultants WPA Pinfold, have designed a unique range of on-the-go single serve sachet supplements for Body Sculpture. Body Sculpture is a global fitness brand with over 50 years’ experience in the fitness market. It was through this experience that they saw a gap in the market and decided to launch the range […]
Oppo’s new TVC tells the heart-warming tale of cosmic love in ‘Two Little Planets’. China’s leading smartphone brand teamed up with creative agency Goodzilla, production company Black & Cameron, and post production house Fin Design + Effects to create the fantastical 4” spot to promote its R11 S Plus model ahead of Chinese New […]
Resh Sidhu has returned to AKQA as Creative Director. Based at the NYC studio after two years at digital and visual effects company Framestore, Resh will join the AKQA New York Leadership Team. Resh is one of the most respected names in Virtual Reality. Her influential work is recognised worldwide for its pioneering approach that […]
Sky Media announced a partnership with Pure DR, the response driven advertising specialist, to enable seamless campaign creation for Sky’s teleshopping clients. The partnership with Pure DR allows brands to create teleshopping campaigns from start to finish, a one-stop-shop offering creative, distribution, call centre handling and post campaign analysis. Sky Media’s teleshopping offering, the largest […]
Brand, creative and digital agency Mr B & Friends has quite literally launched a new campaign for plasterboard manufacturers Siniat UK. Siniat is one of the UK’s largest manufacturers of plasterboard and related products. Its Weather Defence product is an external sheathing board that can be left exposed to the elements for 12 months […]
M&C Saatchi London has unveiled an integrated campaign for Dorset Cereals targeting young urban families and encouraging them to slow down for breakfast. The 30 second ad is set in a kitchen, with a women talking to the camera about how breakfast has evolved into something we have on the go, or miss altogether. The […]
In a bid to drive awareness of advanced cybercrime and the threat to small businesses, Hiscox insurance has launched an intelligent and hard hitting Digital Out of Home (DOOH) campaign. In a media first, the data-driven creative is powered by real-life hackers and displays real-time cybercrime in a tactical execution which will run nationwide across […]
The Competition and Markets Authority (CMA) has launched a new digital campaign aimed at encouraging people to report cartels. While fines and monetary incentives play a role in encouraging people to report, this new campaign is based on analysis conducted by the Behavioural Insights Team that shows the decision to report is shaped by a […]
Leading independent agency Mr B & Friends has launched a new branding for experience company Dream Challenges. The brand, which is part of a wider company called Specialist Journeys, enables people to take part in activity-based challenges while providing a platform to raise money for the charities that matter to participants. It was previously split […]