New white paper from Automated Creative and the WFA urges advertisers to focus on creative effectiveness and in-flight creative optimisation to improve media value by nearly 20% during critical commercial season As the cost of living crisis continues to bite, 64.1% of marketers are feeling considerably more pressured to deliver efficiency compared to last year, […]
Award-winning agency, REDPILL creates an influencer marketing campaign that fully embraces the timeless essence of the Converse Classics. At the heart of every brand lies its hero product that defines them. The Converse “All Star” unisex high top white canvas has become a symbol of self-expression for many, with a versatile style that continues to […]
Want to know why things are looking sweet for the dessert occasion? Or how aspirational drinking remains ‘a thing’ despite the current economic climate? And is it really RIP for the restaurant Insta-moment? Using media intel, consumer insight and research, Clarion Communications today unveils some of the latest insight and trends from the ever-evolving food […]
Esselunga, Italy’s leading grocery store chain, have launched “The Peach” – a new national TV campaign – to communicate their new message: “Your groceries are more than just groceries.” Whether you go to the grocery store to buy food for your Sunday lunch, ingredients to make a cake, fresh fruit, or simply some basil, there […]
A free version of the platform uses cutting-edge AI algorithms to synthesize a multitude of business and industry specific variables How much of the marketing budget should go toward brand building versus activation and acquisition? Is it a 70/30 split? 80/20? It’s the question that marketers grapple with and often then must justify their answer. […]
Creative UK has today launched a new Creative Industries investment fund to support the UK’s bold ambitions to grow the sector by £50 billion and create one million extra creative jobs by 2030. The £35 million Creative Growth Finance II (CGF II) fund will provide the crucial investment needed to meet the targets set out […]
Lufthansa has reassigned its creative budget. Serviceplan, House of Communication Munich, won the tender and will be responsible for the worldwide marketing communication of the Lufthansa brand. Lufthansa had previously worked with Accenture Song (formerly Kolle Rebbe). Carsten Hoffmann, VP Brand Experience, explains: “While we are very much looking forward to all that lies ahead, […]
The versatile stage and TV actor reprises his role as the scenic destination Burgenland’s brand ambassador, providing a magnificent scenic backdrop for the colorful culinary diversity and finest wines of the touristic regions. From the expansive north to the sunny center and the historically rich south: Each of Burgenland’s three regions is unique in itself […]
Today, HSBC UK, alongside inspirational Grand Slam-winner Emma Raducanu, launches a re-telling of classic fairy tales to educate on personal and financial resilience. Through ‘Fairer Tales’’ – the reimagined fairy tales of Cinderella, Sleeping Beauty and Rapunzel, who use their financial knowledge to solve their problems and save themselves – HSBC aims to set a […]
LIONSGATE+, the premium streaming service from STARZ has launched a provocative new brand campaign that aims to position itself as the ultimate destination for unapologetic adult escapism. ‘Life Uncensored’, created by creative agency adam&eveDDB, is an integrated 360-campaign spanning TV, immersive OOH, radio, digital and social media. At the heart of the campaign is a […]
