‘Back streets of the Internet’ is a short documentary by advertising agency Wieden+Kennedy Tokyo Lab that explores the online creative culture of Japan. Directed by W+K Tokyo Lab art director Shingo Ohno, the documentary seeks to provide “a glimpse of the type of creative culture that exists online behind the language barrier on the backstreets […]
California might well be the world capital of outdoor advertising, but the medium is coming under increasing regulatory pressure, as state and local governments respond to complaints about the proliferation of illegal or simply unwanted outdoor ad displays. Most recently, Governor Jerry Brown signed a law designed to crack down on illegal mobile advertising, in […]
American Express and TripAdvisor will team up to offer American Express customers special deals on travel. The deal will allow AmEx customers to post Card Member reviews, access exclusive Card Member hotspot lists and get special merchant offers, as well as heralding the introduction of a loyalty scheme through the “Amex Traveler” badge. “American Express […]
To celebrate the Porsche 911’s 50th anniversary, the German automotive company created a ‘car symphony’ to sing itself happy birthday. Using seven generations of the Porsche 911, the cars revved their engines to belt out a unique rendition of the ‘Happy Birthday’ song. To go along with the video, the company even created a game […]
Levi’s has launched an out-of-home (OOH) campaign in East London as part of its #MakeOurMark project. The #MakeOurMark activity spans outdoor, social media and interactive events. It has aimed to encourage up-and-coming creative talent from across the UK to contribute words, images and videos through Twitter, using the hashtags #MakeOurMark and #Moves. The latest effort […]
Tennis star Andy Murray has hired a branding agency to create a personalised logo that will appear on his apparel and associated merchandise. Aesop has been hired after a competitive eight-way pitch to create an identity for the Wimbledon champion. It is understood that it will be incorporated into a new Adidas range and across […]
Hibu is launching its first major advertising campaign since it rebranded from Yell last year as it hopes to encourage small to medium business owners to reappraise the beleaguered company. The global “Hibu. Made for business” campaign promotes the online “do-it-yourself” digital services it launched last May to help businesses create desktop and mobile websites, […]
Global underwear and casualwear company Fruit Of The Loom will be sending free pairs of cotton underwear to LinkedIn users who have gotten jobs or changed jobs within the last 30 days. This is for the company’s “Fresh Gigs” promotion, which is part of their “Start Happy” campaign. The campaign has a theme that is based […]
http://www.youtube.com/watch?v=f2AjPfHTIS4 Samsung has fired up its hype machine to plug the looming launch of its first smartwatch, the Galaxy Gear. Marketed as a science fiction writers fantasy wrought real the device is being plugged in a series of YouTube adverts taglined ‘After all these years, it’s finally real.’ Depicted watches include unattainable gadgets from Knightrider, […]
http://www.youtube.com/watch?v=lXFCfofh6as Shoppers will be targeted with offers from retailers as they pay for their parking as a result of a global tie-up between MasterCard and parking services provider Parkeon. The service, which is being billed as the first of its kind, will allow local retailers to deliver promotions such as discount coupons through the Parkeon […]