Red Brick Road has been appointed as lead strategic and creative agency across EMEA and APAC by Proximo Spirits, the international drinks distributor whose brands include José Cuervo, Bushmills and Kraken. Red Brick Road’s appointment focuses on 1800, their mass-premium tequila brand. Red Brick Road have been briefed to develop international strategy and creative to […]
Royal Caribbean International launches major new strategy and creative from Truant London. Campaign comprises TV commercial and brand’s first sponsorship idents for five years
Royal Caribbean International has launched a major new family-focused strategy and creative direction with help from the brand’s lead agency, Truant London. With creative work that marks a significant departure from Royal Caribbean’s recent campaigns, the TV commercial – One Family One Holiday – breaks across all major channels and VoD from 26 December 2019. The spot conveys how Royal Caribbean holidays […]
For the first time, Jet2CityBreaks has produced a series of 30 second adverts for Video on Demand The UK’s largest operator of European city breaks targets post-family explorers and young couples, showing the joy of discovering the best cities
Jet2CityBreaks is launching a series of Video on Demand adverts for the first time this week, showcasing the joy of exploring new cities to post-family explorers and young couples. Hitting premium video on demand catch-up services including ITV Hub, All 4, My 5, Sky TV and Virgin TV, the new 30 second adverts highlight some of […]
Albert Bartlett, the potato company announces that the company has created a new look advertising campaign with creative agency, Guy & Co. The execution focuses on the fun and shared emotion of cooking together and the versatility of Albert Bartlett potatoes. The company has also introduced light-weight plastic bags; all of the company’s 2kg bags will […]
Marketing Leaders Must Stay Alert of These Trends That Are Shaping Consumer Culture in 2020
Too late to shop green, rise of the rewatch, morphing money and algorithm hacking are the top consumer trends that will have the largest impact on marketing leaders and their organizations in 2020, according to Gartner’s Consumer Top Trends, 2020. “In 2020, we will see an overarching theme of consumers reconsidering consumerism — the constant acquiring […]
British bike share Beryl has today announced that it will offer free rides to voters heading to polling stations for the general election on Thursday 12th November. Beryl currently operates in the City of London, Hereford, Bournemouth and Poole. The complimentary rides are being sponsored by Beryl to encourage riders in their public schemes to […]
Serviceplan Middle East partners with Bridgestone MEA and Dubai Police and government organisations on road safety and health campaign aimed at the UAE truck driver community.
Bridgestone MEA worked with the Dubai Police, Nasser Bin Addullatif Alserkal and RTA on a potentially life-saving health check campaign, designed to offer free health screenings to UAE truck drivers and consequently improve fitness and road safety. Launching the campaign is an online film sensitively directed by Nixon Freire out of Hanzo Films. The film […]
MarComm’s Star Parade is a series where we shine the spotlight on some of the global stars from the Marketing and Communications industry, and Rowena Curlewis, CEO and founder of drinks design specialists Denomination has been just that…. Q) Give us a brief insight into your career so far? My first job was as a marketing […]
People around the world have come to anticipate Spotify Wrapped as a chance to remember the cultural moments, the streaming trends and the memes that have kept society in sync over the last 12 months. While this year’s campaign will hold true to that sentiment, Spotify is turning it up and closing the decade at […]
Canada’s professional Rugby League team, Toronto Wolfpack, have selected LP/AD as agency of record for the 2020 season. The team’s promotion to the Super League as well as their recent signing of rugby superstar Sonny Bill Williams has created an opportunity and accelerated interest in the team both domestically and internationally. As a result, Toronto […]