AOR Fortnight Collective captures the welcoming spirit of the sport with a cheerful earworm Coming out of the recreation boom of the past four years, skiing has been challenged by simultaneous beliefs that it is exclusionary and elite as well as corporate and overcrowded. Sun Valley Resort, North America’s first destination ski resort, is aiming to […]
The network owned by independent creative agencies grows its creative capabilities Independent creative network, by The Network has expanded its international creative capabilities with the signing of four new agencies across Europe. Joining the network of 25 agencies across the US, Europe, and Asia are AIN’T from Milan, Feeders from Warsaw, Papaya to the People in Copenhagen, […]
Premium airline Cathay Pacific has chosen Clarion Communications as its retained consumer and B2B PR and influencer marketing agency following a competitive pitch process. In a thrilling ascent through a sky full of competitors, Clarion Communications landed the coveted role which will see the agency elevate Cathay Pacific’s brand awareness in the UK amongst business and leisure […]
New partnership aims to excite more young people across the country about creative careers Discover! Creative Careers, an England wide industry-led programme, has partnered with YouTube to launch a campaign to excite and energise 11-18 year olds about opportunities in the creative industries. The exclusive screening and launch of the programme’s first film created for its young […]
‘Thumbs’ celebrates people connecting with their crew in real life Captain Morgan is today launching its new global through the line campaign, ‘Thumbs’, that encourages people to look up from their screens and connect with friends. In a world of endless scrolling, the campaign celebrates the power of fun and connection that’s created when people get […]
Tiger conservation organisation Save Wild Tigers today launches ‘Ray the Rug’, a powerful short 6-minute film, featuring award winning British actor Ray Winstone, to highlight the global poaching crisis driving wild tigers towards extinction. ‘Ray the Rug’ is a collaboration between independent creative agencies Monster Sauce and Worth Your While, and VFX agency Smoke & Mirrors Bangkok. […]
The cult coffee company has new branding to mark its 10 year anniversary Branding and design agency NOT Wieden+Kennedy today share a new visual identity and packaging approach for popular London-based roasters, Dark Arts Coffee. The new identity is based on the concept of Joyful Nihilism, inspired by the style of the company’s signage from their much-loved […]
Founded in 1870, Gloucestershire County Cricket Club (GCCC) is one of 18 first-class county clubs and one of the oldest and most prestigious sporting clubs in the country, having played in every top-level English cricket competition. We partnered with GCCC to modernise the club’s brand-led communications with an eye-catching and instantly recognisable membership campaign, designed […]
‘Musical Scratchcards’ – created with VCCP and Hearts & Science – taps into nation’s love of Christmas traditions Fully integrated campaign features National Lottery-funded Good Cause choir Allwyn, operator of The National Lottery, today launches a festive Scratchcards campaign, which celebrates the entertaining ways adults come together to play games at Christmas. The fully integrated campaign brings […]
Perfetti Van Melle (PVM), one of the world’s leading manufacturers and distributors of confectionery and chewing gum, announced the appointment of FCB London, part of Interpublic Group (NYSE: IPG), as its lead agency for creative and strategic responsibilities for a portfolio of its gum brands. This decision follows a highly competitive pitch and marks the […]