adam&eveDDB demonstrates the power Dreamies has over the nation’s cats with a new campaign showing how just one shake of a pack of Dreamies can instantly win over any feline. The campaign sees the launch of adam&eveDDB’s new ‘All It Takes Is A Shake’ global brand line for the Mars, Incorporated-owned brand, which launched initially […]
DOVE Chocolate is launching its biggest advertising effort in recent years. The two-pronged effort introduces a new line of chocolate bars as well as advertising targeted to Valentine’s Day, the Mars-owned brand’s biggest sales moment of the year. The product and associated new work from BBDO New York celebrates the bold, unapologetic, pleasure-seeking woman of […]
Celebrating their 20th edition, The FAB Awards treated their attendees to a day bursting with glitz, glamour, creativity and of course food and beverage! The beautiful and exclusive Hurlingham Club in London, was once again the stage for The FAB Awards Ceremony, where guests were spoilt with cocktails, a delectable three-course dinner and an award or […]
The DBA Design Effectiveness Awards revealed their various winners during a grand ceremony held on February 22, at The Brewery in London. The programme recognises projects which demonstrate design’s tangible effect on business, from increased gross margin to job creation. The awards were presented by Rt Hon Matt Hancock MP, Secretary of State for Digital, […]
Following on from the success of 2017’s ‘You’re Forgetful When You’re Hungry’ Valentine’s Day campaign, Snickers and AMV BBDO have created another exciting experiential stunt for forgetful couples. Going one step further this time, Snickers came to the rescue of those who had forgotten to reserve a table for their loved one that evening. With […]
MarComm’s Magnificence is a series where we highlight Magnificent individuals from the Marketing, Design, Advertising and Communications industries. In this magnificence list, we are spotlighting those individuals who provide the business to the creative industry, while protecting their brand’s image and interests. We look at the Chief Marketing Officers (CMO’s). So without further ado, here are our […]
Recently MarComm News was invited to a day long extravaganza full of food, beverage, marketing, design and innovation. Starting from the inaugural FAB Forum and culminating with the grand ceremony of The 18th FAB Awards. Google UK Ltd. had a big part to play on the day – sponsoring The Forum, which was held at their St Giles […]
The Hurlingham Club hosted the 18th edition of The International Food and Beverage Creative Excellence Awards (The FAB Awards). Guests were treated to cocktails and a delectable three-course dinner followed by the ceremony itself, in which the award-winning design, creative and effective work was showcased to the audience, and the teams behind them presented with their […]
Mars, Incorporated have once again been named The Google FAB Brand / Marketer of The Year at the International Food and Beverage Creative Excellence Awards (The FAB Awards), bagging a phenomenal 18 nominations across the various categories. Bruce McColl, Global Chief Marketing Officer at Mars, Incorporated said: “We are deeply honoured to receive this prestigious award […]
Mars, Incorporated are looking to address shifts in retail, eCommerce and consumer shopping with a new global marketing approach, following the retirement of long-standing CMO Bruce McColl. Chief customer officer Andrew Clarke has been promoted to the newly created role of chief marketing and customer officer, while chief marketing officer McColl will retire from the […]