VeraViews, has announced the official launch of the UAE’s first home-grown Ad Exchange and Supply-Side Platform (SSP), established to transform UAE’s digital advertising ecosystem and set a new gold standard for secure, accountable, and fraud-free programmatic advertising, including high-value video formats. At its core, an Ad Exchange is a digital marketplace that connects advertisers with available […]
After considering many leaders in the field, Balmain has selected Mazarine to relaunch its eCommerce website. Balmain—the historic Parisian house enjoying an exciting renaissance under the creative direction of Olivier Rousteing—is known for being one of fashion’s digital leaders. The brand’s singular style, combined with a novel message and positioning, has excited a new generation, […]
For the 2017 holiday season, Mazarine produces the “Enchanted Holidays” international campaign for Viktor & Rolf (L’Oréal Group). Fully integrated, the operation, that celebrates the “perfect gift” according to Viktor & Rolf, is comprised of a film, a large range of content and a digital advent calendar mixed in with a CRM program. Central […]