E.ON appoints McCann Leeds as lead creative agency for Energy Infrastructure Solutions

E.ON appoints McCann Leeds as lead creative agency for Energy Infrastructure Solutions

The partnership will support E.ON’s role in delivering joined-up local energy systems for customers, cities, and communities across the UK. Energy provider E.ON has appointed McCann Leeds as its lead creative agency for its Energy Infrastructure Solutions (EIS) division, strengthening how it communicates its work delivering cleaner, more affordable, and resilient local energy systems across […]

PUREGYM CELEBRATES THE FEEL-GOOD POST-WORKOUT GLOW IN NEW GLOBAL CAMPAIGN

PUREGYM CELEBRATES THE FEEL-GOOD POST-WORKOUT GLOW IN NEW GLOBAL CAMPAIGN

McCann’s campaign moves beyond category conventions to mark a new era for the brand PureGym has launched a vibrant new campaign designed to capture the unmistakable “feel-good glow” gym-goers experience after a great workout as well as the lasting positive impact exercise has on their everyday wellbeing. Created in partnership with McCann in Manchester, the […]

VIMTO APPOINTS McCANN AS LEAD CREATIVE AGENCY

VIMTO APPOINTS McCANN AS LEAD CREATIVE AGENCY

Ushering in a bold new era for the brand Vimto, the much-loved and iconic British soft drink, has appointed McCann as its new lead creative agency. Entrusting the agency to develop a wave of fresh, dynamic ideas that channel all the energy and playful spirit of the brand, McCann will lead in connecting Vimto’s vibrant […]

Sky Sports, SLAWN & McCann team up to create streetwear subscription shirt

Sky Sports, SLAWN & McCann team up to create streetwear subscription shirt

McCann delivers football’s most coveted drop blending fashion with football culture This festive period, Sky Sports and McCann London are rewriting the playbook on football activations with an iconic streetwear drop in partnership with viral artist SLAWN. Kicking off on Saturday 29th November, fans will have the chance to take home a unique hand-sprayed SLAWN […]

THE WEDDING OF THE YEAR IS HERE: WILL KEVIN & KATIE THE CARROT SAY “I DO” IN ALDI’S CHRISTMAS AD FINALE?

THE WEDDING OF THE YEAR IS HERE: WILL KEVIN & KATIE THE CARROT SAY “I DO” IN ALDI’S CHRISTMAS AD FINALE?

Following romantic Christmas cliffhangers and stag do adventures, one final question remains: will Kevin and Katie the Carrot make it down the aisle for the most highly anticipated wedding of the year? Developed by McCann in Manchester, in a whirlwind of festive heroism, best man Kelvin the Carrot succeeds in bringing Kevin back just in […]

WHY CHANGE A GOOD THING? SMIRNOFF LAUNCHES NEW GLOBAL CAMPAIGN WITH CELEBRATING THE JOY OF KNOWING WHEN YOU’RE ON TO A GOOD THING

WHY CHANGE A GOOD THING? SMIRNOFF LAUNCHES NEW GLOBAL CAMPAIGN WITH CELEBRATING THE JOY OF KNOWING WHEN YOU’RE ON TO A GOOD THING

Smirnoff, the world’s no.1 vodka² has today announced the global roll-out of its newest campaign, Why Change A Good Thing, with a focus on the brand’s hero product, Smirnoff No.21. The campaign consists of a hero TV spot ‘Laugh’ which is dropping alongside a new suite of assets which will be rolling out worldwide across multiple touchpoints including […]

MATALAN MAKES EVERY MOMENT SHINE THIS CHRISTMAS WITH “IT’S SHOWTIME”

MATALAN MAKES EVERY MOMENT SHINE THIS CHRISTMAS WITH “IT’S SHOWTIME”

McCann’s campaign positions the retailer as the source of show-stopping inspiration This Christmas, Matalan takes centre stage with “It’s Showtime,” a new multi-channel campaign celebrating the joy, pride, and excitement customers feel when preparing for the festive season. After all, Christmas isn’t just any show – it’s the show and Matalan is here to help its customers […]

REMINGTON® GETS TO THE ROOT OF FRIZZ IN GLOBAL MULTI-CHANNEL CAMPAIGN

REMINGTON® GETS TO THE ROOT OF FRIZZ IN GLOBAL MULTI-CHANNEL CAMPAIGN

McCann’s AIRvive™ campaign inspires confidence through celebrating individuality McCann has unveiled a global integrated campaign for the new Remington® AIRvive™ hair styling collection, turning top hair frustrations into moments of creative expression. Inspired by global research from Remington, which found that individuals with wavy and curly hair often see frizz as their biggest challenge – […]

CROSSCOUNTRY TRAINS BRINGS TRAVEL TO LIFE WITH HAND-PAINTED MURAL

CROSSCOUNTRY TRAINS BRINGS TRAVEL TO LIFE WITH HAND-PAINTED MURAL

McCann’s striking OOH campaign celebrates travel and community CrossCountry Trains, in collaboration with Global Street Art and McCann Birmingham, has unveiled The Embrace – a striking 14-metre-high mural celebrating connection and creativity in the heart of Leeds. CrossCountry Trains play a vital role in connecting the country, and the creative concept from McCann was inspired […]

MCCANN LAUNCHES “ALT BY DEFAULT” INITIATIVE AHEAD OF WORLD SIGHT DAY

MCCANN LAUNCHES “ALT BY DEFAULT” INITIATIVE AHEAD OF WORLD SIGHT DAY

A pioneering commitment to bridge the major accessibility gap in advertising Ahead of World Sight Day (9 October 2025), McCann has launched “Alt by Default” – a pioneering initiative created to close the significant accessibility gap in advertising for visually impaired audiences. With 16%* of the global population living with a visual impairment, only 10%** […]

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